Citation
The Scottish Premier League (SPL) today launched a new three-year partnership with Coca-Cola Great Britain (CCGB) with the deal seeing the brand become an Official Partner of the Scottish Premier League from the start of the 2010/11 season.
In Scotland, CCGB's long-standing involvement with club football will continue and will now be enhanced through a new official partnership with the SPL.
Neil Doncaster, SPL Chief Executive, said: "I am delighted that the SPL will be working with such an iconic brand. We look forward to developing this partnership over the next three years to promote the SPL up and down the country."
Alan Halliday, Regional Director Scotland, Coca-Cola Enterprises, said: "The Scottish Premier League provides a fantastic platform for us to really connect with communities. We're very excited to be making these new commitments that will allow us to strengthen our relationships with fans who are passionate about their clubs across the country."
Coca-Cola Great Britain continues to invest in the game at all levels and is one of the game's biggest supporters on both a domestic and international level. Current sponsorships include the FIFA World Cup™, the UEFA European Championships and the Football League.
In Scotland, CCGB's long-standing involvement with club football will continue and will now be enhanced through a new official partnership with the SPL.
Neil Doncaster, SPL Chief Executive, said: "I am delighted that the SPL will be working with such an iconic brand. We look forward to developing this partnership over the next three years to promote the SPL up and down the country."
Alan Halliday, Regional Director Scotland, Coca-Cola Enterprises, said: "The Scottish Premier League provides a fantastic platform for us to really connect with communities. We're very excited to be making these new commitments that will allow us to strengthen our relationships with fans who are passionate about their clubs across the country."
Coca-Cola Great Britain continues to invest in the game at all levels and is one of the game's biggest supporters on both a domestic and international level. Current sponsorships include the FIFA World Cup™, the UEFA European Championships and the Football League.
